New crop 2020. Aruj, pure white Jasmine Rice, is one. of the most premium long grain rices available. It is lovingly grown with care in the most verdant paddy fields of Thailand, where the perfect mesh of soil and climatic conditions produce this fine fragrant rice. When cooked it has a sticky texture and sweet fragrance, making it the perfect accompaniment to any dish. We bring this rice to your table with great pride. Product of Thailand.